CADBURY
Eatertainment
3D design, modeling & animation
Logo creation for large format print campaign
VFX supervisor and lead post production streaming series
Animated Ident for exploding egg
Get ready to eat with your eyes and ears!
Creme Egg Eatertainment is the world’s first video-on-demand platform for chocolate lovers.
The platform hosts tongue-in-cheek cinematic shorts all provoking the question "how do you eat yours"?. The films have been produced to "heighten" people's Creme Egg eating experience and are hosted by our mindful-mess master The Gooru.
Users can tuck-in to some big-screen worthy cinematic shorts, enjoy some mind expanding mindful-mess, watch eggsplicit eggs-rated material, or bliss out/gross out watching ASMR Creme Egg content in all its lip smacking glory.
The platform contains an "all-you-can-Eatertainment" premium option that gives the audience access to additional bonus content by scanning a Creme Egg online.
Featuring in Campaign magazine full article here
THE RESULTS
As a reach-driven FMCG brand, achieving impressions at scale was crucial. Without TV, our social content needed to do that heavy lifting – we delivered a total of 157.1 million impressions across all social platforms.
93%reach
(with no TV!)
3.5m
video views
6.5% increase
in sales volume
3D Modeling
Creme egg 3D modeling, using volume meshing techniques to achieve the eventuated ribbed nature of the 3D egg. The egg only needed to be visible from the front, as you can see from the profile I had to jump through quite a few hoops to get to the finished and somewhat exaggerated end result
Shaders
Foil Shader
Chocolate marble shader
