Cadbury Free The Joy. An interactive, socially connected poster that brought joy to the UK.
Cadbury is the first brand to create a live augmented reality (AR) experience on the new Motion@Waterloo screen in London. The 40 metre length indoor LED screen — which spans the gate line of six platforms.
Commuters were delighted and surprised as 3D virtual models of “chocolate joy” appeared above their heads while they waited for their trains. Passengers were unafraid to get physical as they tried to burst the virtual models by grabbing, clapping, kicking and even kissing the virtual animations! When successful they were rewarded with a Cadbury bar by promotional staff on the station concourse.
My Role: Included animating the fillers and AR elements for the super wide 40 metre billboard, including greenscreen, 3D objects and particle simulation. As a follow up to the project, I also edited, graded and animated several reels for awards entry.
Won Best Guardian Vote Campaign at MAA Awards