CADBURY
Win the captain
CGI & compositing
To celebrate the launch Cadbury's Summer of Football we wanted to utilise some of the biggest names in the game.
MKTG secured the services of England and Tottenham captian Harry Kane, Liverpool Captain Virgil Van Dijk and Real Madrid's superstar midfielder Eden Hazard, making up a trio of unbeatable Cadbury FC Captains.
The on-pack promotion gave consumers the chance to instantly win a day with one of the superstar captains, in a money can't buy prize experience.
Assets were created across a range of social, OOH, POS and digital assets.
I created this series of videos for Cadbury in association with the Premier League. We shot the Eden hazard, Virgil Van Dijk and Harry Kane on greenscreen, before composting them together to create the introduction title. I then created the armband to be thrown at camera in CGI using C4D and octane. The final piece was then edited, rotoscoped and composited in after effects.