CORONA & PARLEY
Pledge to protect
An estimated 8 million tons of plastic waste enter the oceans annually. In May 2017, Parley x Corona (AB InBev) announced a long-term partnership to address this global issue and protect paradise through cleanups, awareness campaigns, corporate commitments and initiatives.
As part of the pledge to protect campaign, I created this interactive animated billboard, to help gain support for the cause. This was created primarily for the JCDecaux 90m super panoramic screen at Waterloo, as well as rolling out several other more conventional formats. The screen featured real time live tweets from the general public which in-tern would remove the floating plastic rubbish from the ocean.
My job role on this project was to, edit, composite, grade and animate the visual.
