The Cadbury Creme Egg Hunters' Lodge
We gave fans the chance to step inside the Creme Egg Hunters' Lodge and experience a fun foray into the wonderful world of extreme Creme Egg hunting.
Once through the secret entrance, hidden within the bookcase, fans had to crack all the clues if they wanted to get their hands on Gregg’s rare prized eggs and leave the lodge as proven Creme Egg hunters.
We created a VR game as part of the experience. The game assets were designed and modelled in C4D and then exported to unity for the game creation and animation. I also created a range of 2D animations for some in-game elements and overlays. These were made in After Effects and were exported as sprite sheets for use in Unity. The VR device itself was then integrated into a pair of bespoke made, oversize binoculars for added gamification.