BUD LIGHT

Dilly Dilly

As part of the Budweiser, Bud Light 2018 Dilly Dilly campaign, I created a series of animations based on the TVC. The concept behind the animation consists around the Kings wizard, being able to turn anything into Bud Light. We then targeted these at specific demographics to create Youtube pre-rolls to drive sales. I crated a range of 2D and 3D posts for the Campaign, using Houdini, Cinema 4D and After effects.