Compassion in World Farming
COMPASSION IN WORLD FARMING
This creative idea won free advertising space on the huge digital screens in the Westfield Shopping Centre, London. The aim was to make shoppers consider the pigs when buying and choose free range products.
Shoppers used their smartphones to activate a feed machine which scattered apples and other feed to the pigs at Collings Hanger Farm, Buckinghamshire.
My Role: Included In app CSS animations, building the electronics, backend tech framework and integrating the machine.
Best Creative Digital - MAA Awards
Best Creative Innovation - MAA Awards
Bronze Pencil | Experiential Advertising / Installations - The One Show Interactive